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Join the Ethos Expansion: A Community Rooted in Growth & Impact

Limited Opportunity for 200 Expansion Members

Ethos Mission & Impact

Our Journey

Ethos was born from a 12-year journey of volunteering and fundraising for Baja California's orphanages. Our mission is to create a self-sustaining ecosystem that drives personal and collective transformation.

Our Approach

Through mandatory acts of service, guests connect with empathy, authentic community, and genuine purpose. Together, we are fostering a ripple effect of changemakers who can transform the world.

ETHOS is a community-focused project that extends far beyond a physical space. It is an unparalleled experience that results in inward and outward transformation for our guests and destinations. In our inspiring location, we combine genuine hospitality, wellness experiences, and direct social impact. This foundation is the catalyst for optimal physical, emotional, spiritual, and mental transformation.

Experience Ethos:
A Legacy of Transformation

Building a Model of Social Enterprise

As philanthropists, ETHOS founders understand the unique challenges faced by nonprofit organizations. When deciding the best way to create lasting impact through this project, the self sustainability of the business through a revenue-generating model became a pillar of the vision. The idea is to create a magical place that will move the needle one retreat at a time and effectively connect thousands of people with direct impact opportunities.

This is the driving force behind ETHOS.

According to Forbes, over half of all nonprofits that are chartered are destined to fail or stall within a few years

Target benchmarks:

250 local employees hired by 2026
90% employee satisfaction and retention rate
Reach zero waste goals & increase full sustainability by 2029
80% of land area marked for conservation
100s of sponsored deep healing treatments for veterans and at risk individuals
Thousands of human lives impacted through our social impact initiatives over our lifetime!

Through well-paid employment and human resource programs, ETHOS aim to become a model of hospitality management.

We believe that the model of the traditional nonprofit is too dependent and that dependency is counterproductive to the goals of the organizations. Through a for-profit social impact model, we believe that we can build a virtuous cycle in which social purpose is the core goal. This model fosters innovation, aligns all stakeholders and creates multiple layers of social benefit.

“

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Joe Suski & Amar Harrag

Through well-paid employment and human resource programs, ETHOS aim to become a model of hospitality management.

ETHOS (i:θoʊs)

The characteristic spirit of a culture, group, or community as manifested in its beliefs and aspirations.

A 10+ year vision.

An Intentional Community in Ensenada, Baja California (near Valle de Guadalupe)

What makes ETHOS unique?

Prime Location

Just a 1.5-hour drive from San Diego, Ethos Baja is easily accessible while offering an immersive retreat experience.

Booming Wine Region

Located in the heart of the Valle de Guadalupe, known as the Napa of Mexico, Ethos offers the perfect combination of serenity, culture, and world-class gastronomy.

Unparalleled Setting

Spread over 300 acres of pristine land, protected by the Ethos Baja Foundation, ensuring environmental stewardship and a sanctuary for transformation.

Industry Expertise

Created by hospitality experts with a proven track record of operating successful ventures, including Tahona Baja and other notable experiences.

One of a Kind

The only retreat center of its kind in the Baja Norte Region, Ethos provides a transformative experience like no other in the area.

Invest in Wellness Tourism

ETHOS is a community-focused project that extends far beyond a physical space. It is an unparalleled experience that results in inward and outward transformation for our guests and destinations. In our inspiring location, we combine genuine hospitality, wellness experiences, and direct social impact. This foundation is the catalyst for optimal physical, emotional, spiritual, and mental transformation.

The Global Wellness Institute defines wellness tourism as travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing. With so much unwellness embedded in today’s travel, wellness tourism brings the promise of combating those negative qualities and turning travel into an opportunity to maintain and improve our holistic health. The global wellness economy was estimated at $4.4 trillion in 2020 with wellness tourism being its fastest growing segment forecasted at an average annual growth rate of at 20.9% between 2022-2025.

**Projected Average Annual Growth Rate by Sector 2022-2027**

PACIFIC OCEAN

CUATRO
CUATROS

NATAL

VALLE DE GUADALUPE

ETHOS

350+ Acres

Discover the Ethos Baja Retreat Center

Luxurious Accommodations

• 40 rooms offering a variety of luxurious accommodations

Culinary Experiences

• Signature restaurant serving organic, locally-sourced cuisine
• Apothecary bar crafting health-focused elixirs and cocktails

Wellness Facilities

• World-class spa with treatments to relax, rejuvenate, and restore
• Cutting-edge biohacking clinic and IV therapy room for optimized wellness
• Horse sanctuary providing equine therapy and a space for rescued horses

Relaxation Areas

• Sunset lounge offering panoramic views of the Baja landscape
• Astronomy roof for stargazing and connecting with the cosmos
• Temazcal for traditional sweat lodge ceremonies

Spiritual Spaces

• A library of sacred texts for reflection, learning, and inspiration
• 200-person temple, a breathtaking space for ceremonies and connection

Outdoor Activities

• Two pools, two saunas, cold plunges, and jacuzzis
• Incredible hiking trails to reconnect with nature

Ethos Wellness Center Amenities

Ethos is a 25 acre wellness center where the majority of the land is parks, hiking trails and open green space. We are surrounded by another 325 acres of land to explore.

Our initial phase of the wellness center & events space will include 30 rooms. The rooms vary from king rooms, suites, and cabin rooms. All rooms are either oceanview or overlooking our valley.

All rooms are private and enjoy close proximity to the infinity pool and on-site spa amenities. The luxury rooms feature exquisitely-crafted hardwood furniture, sumptuous mattresses, organic cotton linens, premium amenities and high ceilings.

Explore Our Retreat Options

All-Inclusive Pricing

Ethos Baja offers all-inclusive retreats with pricing designed to provide unparalleled value.

• 3-Night Retreat: $2,700

• 4-Night Retreat: $2,900

• 6-Night Retreat: $4,900

What's Included

✔ Secure US-Mexico transportation

✔ Three organic meals daily, plus juicing options

✔ 30+ complimentary activities (yoga, hiking, spa, service projects)

✔ Daily spa credit

✔ Post-visit integration support

Experience Ethos: A Legacy of Transformation

Our experience-based business offers highly memorable, authentic immersions that connect people with a deeper meaning and purpose, leading to personal growth and self-actualization. Transformational travel is an integral part of the experience economy and incorporates concepts of wellness, sustainability, community, and personal fulfillment.

Wellness is an essential part of the pursuit of life fulfillment. It is the active continuous process, conscious, self-directed, of achieving full potential as individuals.

ETHOS founding members are intentional and committed to pursuing a conscious and healthy life. They create what is collectively a community of global leaders that serve the planet.

Projected 3-Year Retreat Revenue

Note: These figures are estimates and subject to change based on actual performance.

Become a Founding Member

Your Contribution & Exclusive Membership Benefits

One-Time Contribution

For a one-time contribution of $25,000, Expansion Members receive:

Revenue Sharing

✔ A 5% share of gross retreat revenue, distributed among members, until each member receives 2X their initial contribution.

Priority Access

✔ Invitations to private retreats, monthly masterminds, and curated international experiences.

Lifetime Membership

✔ Lifetime Membership to Ethos Global: Future membership to Ethos Global will be $425/month, but Expansion Members receive lifetime access at no additional cost.

Apply To Join

Exclusive Community Access

✔ Become part of a global network of over 300 visionary members.

Meet the Team

Joseph Suski

Ethos Co-Founder

Corporate Strategy, Finance/Legal
Fundraising + Real Estate Lead
Partnerships Lead: Government, Enterprise, Ejido
Mexican Real Estate Expertise (16 transactions over the last 3+ years, expertise ranging from private property to complex Ejido transactions)

HealthTech Investor 8. Executive

Personally raised $100MM+ in B2B Sales in HealthTech (2007-2017: Epocrates, WebMD, Doximity)
Active Angel Investment Syndicate since 2012, Apex Angel Partners: 17 deals in Health, Biotech, FinTech, 1OT, Hospitality
Expertise Range: from early-stage Silicon Valley Startups to at 2 different Publicly Traded Companies

Exits/Liquidation Events

2 exits/events so far (as Angel Investor): Genoa 2017 ($62MM Series A raise), Anterios 2016 ($90MM sale to Allergan)
2 1POs (Doximity 2021 $12B, Epocrates 2012 $800M)
Liquidation Events: Epocrates 2013 (sale to AthenaHealth), Doximity 2021 (70x IPO), 2 pending liquidation events in Q1 and Q3 2022

Social Impact

Board Member for 3 non-profits.

Personal Focus

Nature: Land Preservation, Protection, and Restoration
Health: Medical/Wellness
Education + Economic Opportunities for the Next Generations

Amar Harrag